مبل راحتی صندلی مدیریتی صندلی اداری میز اداری وبلاگدهی گن لاغری بازی اندروید تبلیغات کلیکی آموزش زبان انگلیسی پاراگلایدر مارکت اندروید خرید بلیط هواپیما دانلود آهنگ جدید آهنگ جدید آهنگ پروتز سینه پروتز باسن پروتز لب میز تلویزیون

Pengaruh Public Relations dan Brand Image terhadap Intensi Membeli (Kasus: J.Co Donuts & Coffee)

Loudia Levina, Chairy Chairy

Abstract


The purpose of this research is to investigate the influence of public
relations activity and brand image on intention to buy, the case of J.CO Donnut &
Coffe. The population of this study is students of Tarumanagara University who are
also consumers of this brand. Sample was drawn using convenience sampling
method. Hypothesis was tested using regression analysis. The research result
showed that public relation as well as brand image influence intention to buy
positively and significantly.

Keywords: Public Relations, Brand Image, Purchase Intention


References



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