Penggunaan Teknologi Near Field Communication Pada Telepon Seluler Untuk Micro Payment dan Loyalty Management

Made Krisnanda


In 21stcentury human population especially in rural areas depending their lives to cellular phone. Based on these fact, comes an idea to maximize cellular phone function to be not
just a communication tools, but also as micropayment and loyalty management media.
Near Field Communication is believed as promised technology to comply with these needs.
With right formula and combination of partnership, NFC might be effective solution for future cellular phone operator competitive advantages.

Keywords: RFID, Recency, Frequency, Quantity, Data Mining.


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